Tools
Midjourney, Nano Banana Pro, Veo 3, Flora, ElevenLabs, Premiere Pro
71% Higher Brand Lift with AI Ads
Produced AI ad videos that outperformed traditional spots in a YouTube A/B test, at a fraction of the production cost.
Example AI ad generated for the campaign.
The Problem
HubSpot wanted to test AI-generated ads in their 2025 campaign, running them head-to-head against traditionally produced spots. The goal was to validate whether AI creative could perform at the same level while cutting production costs.
The Solution
Developed an AI-first production workflow: rapid concept iteration, storyboards for stakeholder buy-in, scene-by-scene animation using generative video tools, and final assembly with traditional product UI animations. This was a more tailored and custom approach than the scalable template approach used in DR Ads.
Results
71%
Higher brand lift vs traditional ads
46%
Lower cost per lifted user vs traditional ads
90%+
Production cost savings vs traditional ads
Technical Details
Workflow
Scripted concepts and quickly filtered concept ideas. Generated storyboards with VO. Generated videos and music. Assembled in Premiere Pro.
Key Learnings
We optimized for creative quality, rather than speed, which largely leveraged human judgement.