Tools
Figma Weave, Creatify, Nano Banana 2, Seedance 2.0, Kling 3.0, ElevenLabs, Premiere Pro
90% Cost Savings for Culture Video
Designed an AI‑first character animation workflow for an internal event, saving significant costs compared to vendor quotes and creating reusable templates.
Example node-based template for scene generation
The Problem
HubSpot’s Culture team wanted a character animation video for their annual Bring Your Family to Work Day event, following the style of existing illustrations. Vendor quotes were way over budget and too slow for the team's needs.
The Solution
Designed and executed an AI-first animation workflow that expanded the world of illustrated characters and brought them to life, while keeping brand and style consistency. The process was then productized into reusable templates for future videos.
Results
90%
Cost savings vs. vendor outsourcing
5
Reusable templates for future videos
Technical Details
Workflow
Built character sheets & environments. Created a storyboard with VO. Motion graphics + AI video generation & final assembly.
Key Learnings
Generation wait times for frontier models generated bottlenecks, so ran parallel workflows in node-based tools to speed up the process.