Tools
Capsule, Screenflow
10x Video Output for HubSpot Academy
Implemented an AI workflow to increase the output of HubSpot Academy's short video content, cutting vendor dependency and transforming it into the fastest content type in the Academy portfolio.
Role: Pilot owner/motion designer, in collaboration with Video & Academy teams.
Example motion graphic professors can add and customize.
The Problem
HubSpot Academy needed to dramatically scale short-form video production. The existing model depended on external vendors: slow timelines, high costs, and no direct control for professors who were not video editors.
The Solution
Piloted Capsule, an AI-assisted video editing platform, enabling Academy professors to edit their own videos directly. Combined with brand motion graphics built into the tool, this shifted editing from a specialized vendor dependency to a self-service workflow at scale.
Results
91%
Cost savings vs external vendor rates
900+
Videos produced across 6 languages
27+
Professors who are able to create their own videos
Technical Details
Workflow
Professors record, edit in Capsule, apply brand motion graphics, deliver. No round-trip exchange with vendors.
Learnings
Professors' needs and branding evolve over time, so maintaining a close vendor partnership with Capsule has been crucial.