
20x Variants for Paid Ads
Designed an AI pipeline, and coordinated with our team to produce ad variations at a higher volume than previous campaigns.
Oscar Estrada
I build AI-powered video workflows, collaborating with teams to design, test, and scale the tools that change how creative work gets done.
Currently at HubSpot helping customers grow better.


Designed an AI pipeline, and coordinated with our team to produce ad variations at a higher volume than previous campaigns.
Transformed how customer educators create videos, by piloting an AI assisted workflow and creating graphics that reduced vendor dependency and increased output speed.
Designed an AI‑first character animation workflow for a company event, saving 90% of costs compared to vendor quotes and creating reusable templates.
Produced AI ads that outperformed traditional spots in a YouTube A/B test, at a fraction of the production cost.
Built a repeatable AI workflow to generate branded interstitial videos for international GROW events, sparkling interest and praise from attendees.
Creative teams need to create more content with limited resources. I build workflows that help them scale.
AI outputs can feel like the wild west. I ensure the workflows provide reliability and enforce brand guidelines.
Most AI rollouts fail at the adoption stage. I develop enablement resources and playbooks that deliver results at the team level.