---
title: Oscar Estrada — AI Creative Technologist | thecompassvideo.com
description: AI video workflow builder. I test, build, and document what works in creative production.
image: https://www.thecompassvideo.com/hubfs/Screenshot%202021-06-27%20at%2010.27.19-1.png
---

Oscar Estrada

# AI Creative Technologist

I build AI-powered video workflows, collaborating with teams to design, test, and scale the tools that change how creative work gets done.

Currently at HubSpot helping customers grow better. 

[Get in touch](https://www.thecompassvideo.com/contact-us)

![Website banner 6](https://www.thecompassvideo.com/hs-fs/hubfs/Canva%20images/Website%20banner%206.png?width=800&height=600&name=Website%20banner%206.png "Website banner 6")

## Project Wins

10x

Video output scaling

71%

Higher brand lift

>80%

Production cost savings

## Workflows with Measurable Outcomes

![DR-screenshot-2](https://www.thecompassvideo.com/hs-fs/hubfs/DR-screenshot-2.png?width=1838&height=1212&name=DR-screenshot-2.png)

### 20x Variants for Paid Ads

Designed an AI pipeline, and coordinated with our team to produce ad variations at a higher volume than previous campaigns.

[Learn more](https://www.thecompassvideo.com/work/ai-ads-variants)

![HS-Academy-Thumbnail](https://www.thecompassvideo.com/hs-fs/hubfs/HS-Academy-Thumbnail.png?width=2542&height=1432&name=HS-Academy-Thumbnail.png)

### 10x Videos for HubSpot Academy

Transformed how customer educators create videos, by piloting an AI assisted workflow and creating graphics that reduced vendor dependency and increased output speed.

[Learn more](https://www.thecompassvideo.com/work/academy-output)

![BYFTWD-thumbnail](https://www.thecompassvideo.com/hs-fs/hubfs/BYFTWD-thumbnail.png?width=3456&height=1946&name=BYFTWD-thumbnail.png)

### 90% Cost Savings for Culture Video

Designed an AI‑first character animation workflow for a company event, saving 90% of costs compared to vendor quotes and creating reusable templates.

[Learn more](https://www.thecompassvideo.com/work/ai-character-animation)

![Q4Ads-thumbnail](https://www.thecompassvideo.com/hs-fs/hubfs/Q4Ads-thumbnail.png?width=3452&height=1944&name=Q4Ads-thumbnail.png)

### 71% Higher Brand Lift with AI Ads

Produced AI ads that outperformed traditional spots in a YouTube A/B test, at a fraction of the production cost.

[Learn more](https://www.thecompassvideo.com/work/brand-ai-ads)

![GROW-thumbnail](https://www.thecompassvideo.com/hs-fs/hubfs/GROW-thumbnail.png?width=3456&height=1950&name=GROW-thumbnail.png)

### AI Video Playbook for 4 Live Events

Built a repeatable AI workflow to generate branded interstitial videos for international GROW events, sparkling interest and praise from attendees.

[Learn more](https://www.thecompassvideo.com/work/grow-ai-video-playbook)

## What I Help With

### Scaling content

Creative teams need to create more content with limited resources. I build workflows that help them scale.

### Branding guardrails

AI outputs can feel like the wild west. I ensure the workflows provide reliability and enforce brand guidelines.

### Team adoption

Most AI rollouts fail at the adoption stage. I develop enablement resources and playbooks that deliver results at the team level.

## Experiments & Learnings

## Ready to transform your content workflows?

[Get in touch](https://www.thecompassvideo.com/contact-us)