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Oscar Estrada

AI + Creative Technology

I build AI-powered video workflows, collaborating with teams to design, test, and scale the tools that change how creative work gets done.

Currently at HubSpot helping customers grow better. 

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Project Wins

10x
Video output scaling
71%
Higher brand lift
>80%
Production cost savings

Workflows with Measurable Outcomes

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10x Videos for HubSpot Academy

Enabled customer educators to edit their own videos using an AI-assisted workflow, cutting vendor dependency and increasing output speed.

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20x Variants for Paid Ads

Built a multi-tool AI pipeline to produce ad variations a higher volume than with a traditional video process.

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90% Cost Savings for Culture Video

Designed an AI‑first character animation workflow for a company event, saving 90% of costs compared to vendor quotes and creating reusable templates.

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71% Higher Brand Lift with AI Ads

Produced AI ads that outperformed traditional spots in a YouTube A/B test, at a fraction of the production cost.

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AI Video Playbook for 4 Live Events

Built a repeatable AI workflow to generate branded interstitial videos for international GROW events, sparkling interest and praise from attendees.

What I Help With

Scaling content

Creative teams need to create more content with limited resources. I build workflows that help them scale.

Branding guardrails

AI outputs can feel like the wild west. I ensure the workflows provide reliability and enforce brand guidelines.

Team adoption

Most AI rollouts fail at the adoption stage. I develop enablement resources and playbooks that deliver results at the team level.

Experiments & Learnings

Ready to transform your content workflows?